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Frontiers | TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory | Psychology
Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation
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PDF) Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products
Evaluating the effectiveness of TV advertisement and analyzing its influence on attraction of saving deposit accounts of Ansar B
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